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Macro Management & Public Policies

ISSN: 2661-3360 (Online)

  • Article

    Study on Strengthening Supervision of the Third-party Laboratory by Suzhou Municipal Government

    Chaoyong Liu, Yucai Wu
    1-6

    Article ID: 108767    DOI:https://doi.org/10.30564/mmpp.v3i2.3013
    433  (Abstract) 552  (Download)

    Abstract: As public service testing structure of testing products, the quality of product testing report issued by the third-party laboratory has a great impact on the healthy development of market economy. In the face of the new situation of rapid economic development, the third-party laboratory develops rapidly, but the government supervision is not in place, which restricts the healthy and orderly development of the third-party laboratory. Therefore,... More

  • Article

    Analysis of Ecotourism, Culture and Local Community Empowerment: Case Study of Wasur National Park - Indonesia

    Inez Cara Alexander Phoek, Alexander Phuk Tjilen, Edi Cahyono
    7-13

    Article ID: 109067    DOI:https://doi.org/10.30564/mmpp.v3i2.3414
    1306  (Abstract) 813  (Download)

    Abstract: The focus of this research lies in community empowerment based on culture and local communities as well as sustainable ecotourism, which is directed at a complicated mechanism of empowerment elements, local culture that is thick in ecotourism to get added value for the novelty of ecotourism research. The object of research is Wasur National Park (WNP), Papua, Indonesia. Qualitative methods have been used to obtain accurate data and information,... More

  • Article

    A Literature Review of the Influence of Social Capital on Commercial Credit

    Tixiang Zhou, Tinghua Liu, Fengjuan Kou
    14-23

    Article ID: 109141    DOI:https://doi.org/10.30564/mmpp.v3i2.3506
    636  (Abstract) 379  (Download)

    Abstract: As a typical informal system, social capital plays an important supplementary role in China’s economic transition period. Informal finance based on commercial credit plays a role in the economic cycle. However, there is currently a lack of literature to directly examine the impact of social capital on the use of commercial credit by enterprises. This article aims to systematically sort out the theoretical development of social capital on... More

  • Article

    Improving the Efficiency of the State Budget Balance in Vietnam

    Hoang Anh Dao
    24-32

    Article ID: 109139    DOI:https://doi.org/10.30564/mmpp.v3i2.3503
    650  (Abstract) 323  (Download)

    Abstract: The state budget balance is always an extremely important issue for each government. In 2020, Vietnam has a relatively small-scale economy. Its economic scale and GDP per capita reached 271.2 billion USD and 2,779 USD respectively. Budget revenue is still limited, but the need for recurrent spending and development investment is still very large now and in many years to come. In the past time, budget revenue and expenditure are in a situation of... More

  • Article

    Data Driven Customer Segmentation for Vietnamese SMEs in Big Data Era

    Pham Thi Tam, Duong Minh Son, Trinh Le Tan, Hoang Ha
    33-43

    Article ID: 109182    DOI:https://doi.org/10.30564/mmpp.v3i2.3553
    1459  (Abstract) 713  (Download)

    Abstract: Almost Vietnamese big businesses often use outsourcing services to do marketing researches such as analysing and evaluating consumer intention and behaviour, customers’ satisfaction, customers’ loyalty, market share, market segmentation and some similar marketing studies. One of the most favourite marketing research business in Vietnam is ACNielsen and Vietnam big businesses usually plan and adjust marketing activities based on ACNielsen’s... More