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Journal of Economic Science Research

ISSN: 2630-5240 (Online)

  • Article

    Government Intervention and Support on Smes Firm Performance

    Olufemi Olabode Olayemi, Patrick Sunday Okonji, Elohor Katherine Idolor, Frank Alaba Ogedengbe
    1-12

    Article ID: 109599    DOI:https://doi.org/10.30564/jesr.v5i2.4276
    1190  (Abstract) 1097  (Download)

    Abstract: The small and medium enterprise firms are renowned for improving the nation’s economy through the provision of job opportunities for its populace, improving the financial and investment status of the countries and provision of innovative products that meets the need of the people. SMEs are key players in the economy, through sustainable development goals (SDGs) enabling them to thrive in the open business environment and actively applying the... More

  • Article

    The Impact of COVID-19 on Informal Employment and the Measures Taken by the Chinese Government: The Analysis of Street Vending Economy in Nanjing

    Siqi Xu, Xin He
    13-17

    Article ID: 109736    DOI:https://doi.org/10.30564/jesr.v5i2.4495
    446  (Abstract) 480  (Download)

    Abstract: To revitalize Chinese economic activities under the influence of the pandemic, the Chinese government adjusts the policies and attitudes about street vending. Taking Nanjing as a typical example of a city of street vending, the paper expounds in-depth on the positive impact of street vending on the economy after the pandemic. Meantime, it also describes the new management policies of street vending made by the Nanjing government to develop with... More

  • Article

    A Study on Brand Personality of Coastal Tourism Destinations: Text Mining Approach

    Yuxiang Zheng, Xiu Chen
    18-29

    Article ID: 109935    DOI:https://doi.org/10.30564/jesr.v5i2.4775
    467  (Abstract) 485  (Download)

    Abstract: As the core element of the brand, brand personality is closely related to the personality of tourists. Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness. Through text analysis, the content of the online review content of three coastal tourist destinations in Yalong Bay, Silver Beach, and Gulangyu Islet were analyzed. The brand personality of coastal tourist... More