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Journal of Business Administration Research

ISSN: 2630-5194 (Online)

  • Article

    Strategic Planning of Marketing Communications in the Digital Age: An Empirical Study of Small and Medium Freight Transport Companies

    Neringa Vilkaite-Vaitone, Simas Sologubas

    Article ID: 107350    DOI:https://doi.org/10.30564/jbar.v2i4.1014
    1013  (Abstract) 291  (Download)

    Abstract: Small and medium transport companies play an important role in creating jobs and wealth of economy. Being related with the consumption of other products, transport companies should build marketing communication strategies. However, strategic planning of marketing communication might have specific challenges in this industry as recent innovations in the field of marketing communication (chatbots, groups in social networks, etc.) gain a... More

  • Article

    Corporate R&D and Creditor Value: A Contingency Perspective

    Jiameng Ma

    Article ID: 107395    DOI:https://doi.org/10.30564/jbar.v2i4.1099
    396  (Abstract) 128  (Download)

    Abstract: This study investigates the relationship between corporate R&D and creditor value. The empirical results suggest that such relationship is contingent on the situations of existing R&D investment and institutional arrangement of corporate governance. We find that R&D investment increases creditor value when insufficient R&D threatens survival, while reduces creditor value when such threat is mitigated. Moreover, such curvilinear... More

  • Article

    Public Management Innovation in the Age of Big Data

    Yichu Wang

    Article ID: 107418    DOI:https://doi.org/10.30564/jbar.v2i4.1133
    378  (Abstract) 169  (Download)

    Abstract: In the Internet age, computer technology and data analysis technology have been applied to the daily lives and work of the people. Big data technology has brought great influence to public management, providing efficient and convenient public services and improving the ability to cope with public opinion crises [1]. However, in the actual public management process, there are widespread problems such as single practice and poor data openness.... More

  • Article

    Achieving Responsiveness through Supply Chain Integration: A Moderating Effect of Industry-4.0

    Dawei Lu, Xuemei Fan, Peiqing Cao

    Article ID: 107451    DOI:https://doi.org/10.30564/jbar.v2i4.1186
    754  (Abstract) 369  (Download)

    Abstract: This article is aiming to investigate the emerging impact of industry-4.0 on supply chain integration and responsiveness in the electronics industry in China. Specifically, it is to investigate the moderating effect of industry-4.0 as a strategic factor on the causal relationship from operational integration to supply chain responsiveness. This study develops hypotheses based the on selected literature reviews in the relevant research areas, and... More

  • Article

    A Study of the Industrial Circular Economy Using an Essence Analysis Model

    An-Pi Chang, Shih-Lin Chang

    Article ID: 107470    DOI:https://doi.org/10.30564/jbar.v2i4.1222
    502  (Abstract) 144  (Download)

    Abstract: The concept of a circular economy can be applied to different business fields. The development of the existing industrial cycles with an overemphasis on economic development and the twisting concept of a circular economy, has limited any substantial contribution of the circular economy to environmental resources. In some cases, resources are even being consumed to create resource recycling. This puts a greater burden on the environment. To gain... More